Brand Designer, Co-founder.
Pietari Kaakkomäki
Design starts with understanding. Pietari turns brand strategy into visual identities that bring clarity and character to a business.
Pietari has over 20 years of experience creating visual identities and digital experiences. His approach combines graphic and service design with a strong interest in the business and cultural context and ideas behind each project.
He turns brand strategy into distinctive visual systems that support the business, feel relevant to their audiences and work consistently across different applications.
In the words of his colleagues: A visionary who sees the potential in ideas and emerging phenomena.
Core expertise
Visual identity
Brand systems
Graphic and digital design
Service design
Selected experience before Areto
Amos Rex, Ateneum, EMMA, The National Museum of Finland, The Royal Academy of Arts, Rose Wylie, Zandra Rhodes Ltd, Marimekko, Minna Parikka, Mercedes-Benz, Nokia, Remedy Entertainment, Next Games, Reaktor Space, Live Nation Worldwide, Warner Music Finland, Amnesty International.
