Brand Strategist, Co-founder.
Julia Hilpi
Julia starts by understanding what really needs attention, so the work focuses on the problem that actually needs solving.
Julia has nearly ten years of experience developing and leading strategic brand projects at one of Finland’s leading brand agencies.
She believes the power of brand strategy lies in making a deliberate decision about the meaning a company wants to create in people’s minds. When that direction is clear, it gives leaders a stronger basis for decisions, helps employees work towards the same direction, and creates greater consistency in what customers see, hear and experience.
In the words of his colleagues: Her enthusiasm comes through loud and clear.
Core expertise
Brand strategy
Brand architecture
Research and brand audits
Strategic facilitation
Sales and project management
Selected experience before Areto
Kesko, Cloetta, Kiinteistömaailma, Forum, Lempi Kodinhoito, Nordic Nano, Hopkins, Fondia, Nuvoo
