Lead Brand Designer, Co-founder.
Jarkko Ojanen
Jarkko creates distinctive visual identities rooted in strategy, not convention. Every choice has a reason.
Jarkko has over 20 years of experience designing visual identities and illustration systems at some of Finland’s leading design agencies.
His strength lies in finding the distinctive visual character of a brand and developing it into a recognisable identity. Jarkko begins each project with the brand’s strategic direction, rather than with a predetermined style or the conventions of its industry.
In the words of his colleagues: An easy-going master of visual worlds.
Core expertise
Visual identities
Brand identity systems
Logo design
Illustration concepts
Packaging design
Selected experience before Areto
Asko, Cloetta, Crystal Eye, Finnair, Finnish Film Foundation, Fondia, Hopkins, K-Citymarket, K-Market, K-Plussa, K-Rauta, K-Supermarket, Kesko, Kespro, Kiinteistömaailma, Kulttuurikeskus Caisa, KONE, Matkahuolto, Metsä Group, Nordic Nano, Nuvoo, Posti, Suunto, Teollisuusliitto, Vantaan Viihdeorkesteri
