Brand Leadership Advisor, Managing Partner & Co-founder.

Hanna Aarnio

Hanna helps leaders make business direction meaningful and shared through the brand.

Brand leadership starts with shared understanding

Brand leadership starts with shared understanding.

Hanna Aarnio has 20 years of experience in marketing, sales, strategy and leadership, working with companies on business, brand and organisational development.

Originally trained as a designer, Hanna moved into marketing and business strategy early in her career. Her work is guided by a recurring question: what makes people care enough to act?

For Hanna, brand and strategy are inseparable from people. What a company stands for shapes decisions, behaviour, culture and ultimately the experience it creates for customers.

Her studies in leadership and organisational development, together with her training as a Gestalt Practitioner in Organisations, have deepened her understanding of how people and organisations work.

In the words of his colleagues:

Sees beneath the surface and challenges with kindness.

Core expertise

Brand leadership
Strategy development and implementation
Leadership team facilitation
Engaging people in strategy and change
Building shared direction

Selected experience

Wille Machines, Hankkija, Pemamek, Biolan, Herkkujuustola, Antti-Teollisuus, Tamminiitty, Nordac, Notra, SP Elementit, AXS System, Notra, Q-Flex ja Lokari

Connect with Hanna on Linked In

Jarkko Ojanen creates distinctive visual identities rooted in strategy, not convention.

Pietari Kaakkomäki turns brand strategy into distinctive visual identities.