Julia Hilpi

Brand Strategist, Co-founder. Julia identifies the real business need and turns different perspectives into a clear strategic direction.

Hanna Aarnio

Brand Leadership Advisor

Julia Hilpi

Brand Strategist, Co-founder. Julia identifies the real business need and turns different perspectives into a clear strategic direction.

Hanna Aarnio

Brand Leadership Advisor

Strategy starts with what needs attention

Julia has nearly ten years of experience developing and leading strategic brand projects at one of Finland’s leading brand agencies.

Her strength lies in identifying the real business need, bringing different perspectives together and turning them into a clear strategic direction. Julia believes that a strong brand strategy helps leaders make meaningful and consistent choices, giving the whole organisation a shared direction to work from.

In the words of her colleagues:

Her enthusiasm comes through loud and clear.

Core expertise

  • Brand strategy

  • Brand architecture

  • Research and brand audits

  • Strategic facilitation

  • Sales and project management

Selected experience

Cloetta, Metsä Group, Veikkaus, Kesko / K Group, Kiinteistömaailma, Otava, Fiskars / Royal Doulton, Purmo Group, Suunto

Let’s keep in touch.

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